Why Lacoste has a crocodile as symbol

Perchè il brand Lacoste ha scelto proprio un coccodrillo come logo? Ve lo racconto qui…

Forse non tutti sanno che Mr.Lacoste fu un grande tennista francese degli anni ’20 e ’30, prima di darsi al commercio di polo, nel 1933, insieme al suo socio André Giller.

René (questo era il suo nome) era stato soprannominato Il Coccodrillo dalla stampa statunitense: perchè era tenace sul campo di gioco, non mollava mai, come il rettile fa con la sua mandibola quando morde, e anche per un curioso episodio legato alla Coppa Davis: il capitano gli promise una borsa di coccodrillo se avesse vinto una partita importante per la squadra. Andò proprio così, e René ricevette la sua borsa e anche un’onoreficienza sui generis: un suo amico disegnò per lui un coccodrillo, che gli venne ricamato sul blazer che indossava in campo……. Il brand Lacoste stava nascendo….

LEGGI ANCHE LA STORIA DEL LOGO CHANEL QUI

Perhaps not everyone knows that Mr.Lacoste was a french great tennis player of the 20s and 30s, before turning to trade of polo shirts in 1933, with his partner Andre Giller.

René (this was his name) was nicknamed The Crocodile by the U.S. press: because it was tough on the field of play, never gave up, as the crocodile does with his jaw when biting, and also to a curious episode linked to the Davis Cup: the captain promised him an alligator bag if he had won an important game for the team. He went right, and René received his bag and also a particular celebration: a friend of him drew a crocodile which was embroidered on the blazer he wore on the field ……. The Lacoste brand was borning ….

READ ALSO THE STORY OF THE CHANEL LOGO HERE

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